Hello! My name is Dhwani, and I’m going to be writing weekly wrap-up for this year’s STEMing UP program. Firstly, who am I? A fifteen year old girl, who’s passionate about technology and all STEM fields! I am super excited to be a part of the STEMing UP 2018 cohort.
You can expect these write ups every week (yay), covering what we have talked about at each meeting, as well as meeting some of the other smart young women in the program doing amazing things.
This past week, we discussed marketing and the session was held at the beautiful Citrix office.
STEMing UP 2018 cohort along with Doina, Issa, Shvetha and Meg at the Citrix office!
Let’s start off with the basics- what is marketing? It’s defined as the connection between the company and its customers, and marketing is customer centric. It filters the information between the organization and its customers.